$97 PDFs Compound Into $4.2K MRR in 5 Months (And the Moat He Missed)
94% margin. $200/mo in tooling. Zero ad spend. Five months after quitting his e-com agency job, a solo operator runs a 96%-margin retainer book on Shopify stores too small to afford real CRO consultants. Nothing in this stack is technically hard. The interesting question isn't how he built it. It's what he built *without realizing it* — and why the thing he calls his moat will be cloned by Christmas.
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